License the borrower prequalification engine
built for modern lenders.
Readiness IQ is a white-label, embeddable prequalification experience for purchase and refinance. Lift lead-to-application conversion, shorten time to credit decision, and lower your cost per funded loan — under your brand.
Interactive sandbox of the same flow that's live on www.readinessiq.ai for consumers today.
Trusted by forward-looking mortgage lenders
Design partners
What lending leaders say.
Quotes from the enterprise lenders piloting Readiness IQ across purchase and refinance.
"Readiness IQ turned our top-of-funnel traffic into conversations our LOs actually want to have. We stopped chasing form fills and started closing prequalified borrowers."
"The white-label experience matched our brand in a week. Our borrowers can't tell it's a third-party engine — and our conversion numbers speak for themselves."
"We plugged Readiness IQ into Encompass and Salesforce with zero heroics from our IT team. That alone made the business case."
The product
A borrower journey your LOs actually want.
Borrowers self-serve a real prequalification in under two minutes. You receive ready-to-work leads with documented intent, credit posture, and timeline — not raw form fills.
Borrower starts in seconds
A mobile-first intake captures purchase or refinance intent, credit posture, income, and timeline — no account wall, no LO required.
Readiness IQ score
Our scoring model returns a transparent prequalification result with the exact gaps standing between the borrower and a credit decision.
Warm handoff to your LOs
Qualified, consented leads flow into Encompass, Salesforce, Velocify, or your CRM with full borrower context — ready to close.
The business case
Stop paying for leads that never qualify.
Most lenders spend $400–$1,200 per funded loan acquiring traffic that drops off before an LO ever opens Encompass. Readiness IQ qualifies and educates borrowers before they hit your pipeline — so your LOs only touch borrowers who are ready to move.
- Higher lead-to-app conversion on existing paid traffic
- Lower cost per funded loan with no new ad spend
- LO productivity gains by routing only qualified borrowers
- A defensible borrower experience that competes with fintech
Live ROI model · adjust to your numbers
Model assumes a 3.2× lead-to-app lift observed in pilot cohorts and a 28% pull-through from qualified lead to funded loan. Actuals vary by channel mix, product set, and LO capacity.
Licensing
Three ways to deploy Readiness IQ.
Buy the experience, the brand layer, or just the engine. We'll tailor the commercial structure to your origination volume.
Embed
Per-seat licensing
Drop the Readiness IQ flow into your existing marketing site or borrower portal as a co-branded module.
- Hosted prequalification flow
- Co-branded UI and theming
- Lead delivery via webhook or email
White-label
Most popularEnterprise license
Full white-label deployment on your domain with your brand system, your copy, and your LO routing rules.
- Your domain, your brand system
- Custom scoring thresholds
- Direct LOS integration (Encompass, Blend, ICE)
- Dedicated success + SLAs
API & Platform
Volume + per-call
Use our scoring engine, document intake, and prequalification APIs behind your own product surfaces.
- REST + webhook APIs
- Scoring model access
- Bring your own UI
- Audit-grade logging
Security & integrations
Built for procurement, compliance, and IT.
Compliance-aware by design
Built to support TRID, ECOA, GLBA, and state-level disclosure requirements. SOC 2 Type II roadmap in progress.
Encrypted end to end
TLS 1.3 in transit, AES-256 at rest, tokenized PII, and role-scoped access for every borrower record.
Plays well with your stack
Native integrations with Encompass, Blend, ICE Mortgage Technology, Salesforce Financial Services Cloud, Velocify, and HubSpot.
Ready to see Readiness IQ on your stack?
We'll walk your origination, marketing, and IT teams through a live deployment and tailor a licensing structure to your volume.
Book an enterprise demo